Founded in 1995, DITA has redefined the eyewear industry by transcending conventions and crafting a discreet form of luxury. From bold statement pieces to refined reinterpretations of timeless shapes, DITA blends cutting-edge technology with over 30 years of design expertise and partnerships with the world’s most respected artisans.
Each frame is treated as a unique creation—requiring months of focus, discipline, and precision from concept to production—resulting in a level of craftsmanship that is truly extraordinary. Worn by celebrities, musicians, athletes, and fashion insiders worldwide, DITA has cultivated a devoted, almost cult-like following. Encountering another person in DITA evokes an unspoken connection—a shared sense of identity and distinction.
With signature attention to detail, heritage craftsmanship, and a relentless pursuit of excellence, DITA has earned its place as a true leader in optical innovation, making each frame not just eyewear, but a Category of One.
Hc Eyecare delivers precision-driven innovation, personalised service, and expert clinical care through advanced Zeiss and Rodenstock technology and tailored lens solutions. Our hand-selected eyewear collection - designed in Europe and handmade in Japan-embodies timeless craftsmanship. With ongoing support and attention to detail, we ensure every customer receives uncompromising quality, confidence, and clarity.
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HC Eyecare acknowledges the Wurundjeri Woi-wurrung people as the Traditional Owners and original custodians of this land, and we pay our respects to their Elders past and present.
